Unlike NE where is a campaign created by Three Motion in partnership with NewcastleGateshead Initiative. It aims to inspire and connect audiences in the North East through a series of videos. Three Motion launched the campaign with 4 films in August 2018. They are focused on some of the most innovative businesses in the region. Therefore, the films feature a number of success stories told by the founders of Pink Boutique, NOVELTEA, Bethany Ainsley and ZeroLight.

In this video of Unlike NE where, Three Motion spoke with Darren Jobling, CEO of ZeroLight. He gave us an insight into why he has decided to base his business in this region. He also talks about what makes it so attractive and unique. His company is one of the leading visualisation businesses in the world. It has offices in China, Germany, USA and the UK. ZeroLight is the go-to automotive real-time 3D visualisation platform.

In the post production stage, we wanted to showcase ZeroLight’s stunning 3D visualisations. Therefore, I thought using zoom-in/out transitions could help move on to the scenes in a seamless way. In addition, I created overlay graphics for the supporting cutaways which gave the video its own unique style. As far as the choice of music is concerned, I thought that chill-hop genre would suit the narrative well.

The 3D scenes are shot in real-time. ZeroLight owns the copyright to the materials used.