Needless to say, LULUSIMONSTUDIO is a unique clothing brand which can be easily recognised by its bold and sassy sayings. It not only strives to make you laugh but it also inspires with girl power. You might have seen their witty designs worn by A-list celebrities including Demi Lovato, Derek Hough, Jenna Dewan, Nina Dobrev and many more.

Fiorella Occhipinti was the brains behind the lens on the project and she got me on board as a video editor and a colourist. We collaborated in creating this fun and catchy online ad showcasing LULUSIMONSTUDIO’s new arrivals.

In the post-production process, we discussed a number of different ideas about how to bring the footage to life. This is how we came up with the concept of introducing different aspect ratios, split-screen and photo snap effects reinforced with sound effects. Additionally, I included hard film burn effects as transitions. As a result, they improved the overall flow of the edit. When it comes to the choice of music, we both agreed that something upbeat and fun in the hip-hop genre would work well.

In the colour grading stage of the project, we agreed on a clean neutral look. The goal was to create a style which is sleek and elegant, pulling focus entirely towards the models and clothing. To ensure we achieved that, I fine-tuned the background eliminating any spots by using rotoscoping and blur.

LULUSIMONSTUDIO utilised the 30-second online ad as a part of their video marketing strategy on Facebook and Twitter.