Zeera Indian Cuisine is an award-winning restaurant in South Shields, the UK. It offers a contemporary setting and the finest gourmet Indian food to its guests. Certainly, what makes the restaurant so unique is the balance of traditional cuisine with a modern presentational twist.
Zeera Indian Cuisine got in touch with Three Motion seeking their help in creating a professional online ad. Its aim was to showcase their mouth-watering gourmet dishes and relaxing environment. In order to get the most out of the project, Three Motion offered to deliver an additional version from the main video. As a result, the client would have an extra marketing asset maximising the reach of the campaign.
During the production, Three Motion‘s team filmed everything. From the cocktails and live music performance all the way through the 3-course meal and greetings with the chefs. The action was captured using various techniques such as sliding, handheld and gimbal motion.
To encapsulate the atmosphere of the restaurant, I used modern and upbeat chillhop music tracks. As a result, I was able to use a speed-ramping technique which improved the flow of the edits. То reinforce the luxurious setting, I created a gold animated logo sting. It didn’t only serve for brand establishment but it also had a call to action at the end of the videos. When it comes to the colour palette, I took advantage of the warm lighting and combined it with dark green shadows.
The videos achieved great results, especially on Facebook, where the main video was watched over 3,000 times.