Sedgefield Community College has an impeccable reputation of an outstanding school because of its high quality of teaching and academic success. Three Motion was commissioned to deliver a promotional video for the school. The aim of the project was to showcase the great student experience which the school has to offer.
In the post-production stage, I worked with footage from 4 different cameras. As a result, we had a lot of angles of the activities captured on the ground and from the air. Some of the key messages of the brief were to show the diversity of activities offered and to showcase the school’s fun and vibrant environment.
To set the right tone, I used an urban funk/hip-hop track with a bold and punchy vibe. I wanted to create a dynamic and upbeat edit so I decided to use a speed-ramping technique synced to the beats of the music.
Regarding the colour grading of the piece, I wanted to really highlight the signature colours of the college and their uniforms. Therefore, I created a look with deep green shadows and bright orange highlights. Additionally, I used light overlays throughout the sequence to create a more interesting look.
The head teacher of Sedgefield Community College was extremely pleased with the final video. He commented that “The videos were fantastic. Lots of people have commented on them.”