Newcastle Building Society is a part of one of the UK’s biggest initiatives which aims to change the perceptions about dementia. Dementia Friends raises awareness through training sessions. They inform people about what it’s like to live with this condition. The building society has taken part in the initiative to truly make a difference in their community.
When they came to Three Motion, we really took the project to heart. Because it’s not every day we get to work on such touching and meaningful pieces of work.
The client wanted us to create a short 60-second online advert. The aim was to inform their current and potential customers that their staff is getting trained to become Dementia Friends. Therefore, most of their branches are able to offer support to those living with the condition.
The script highlights some of the statistics about dementia to raise understanding of the issue. It takes the viewer on a journey through the perspective of a person living with the condition and someone who doesn’t. This aims to show that while the effects of dementia may not be visible to the outside world, they do exist. At the end of the advert, the two characters meet at a Newcastle Building Society branch and we reveal who they are. The story’s goal is to inform, raise awareness and to show the building society’s dedication to the initiative.
In the post-production stage, I understood it was important to convey emotion through music. Therefore, I used a touching piano audio track which worked very well with the narrative.
Unfortunately, on the day of the shoot, the weather wasn’t on our side and the outdoor shots all came back with a bland grey sky. Hence I thought it would be a good idea to do a sky replacement on these shots. I used After Effects and Mocha AE to track the camera movement and add the new skies.
The client was thrilled with the final video and they used it actively in their campaign. It has been used on a dedicated webpage on their website and throughout social media.